A documented track record
The Receipts
I have a documented habit of being right about direction and early about timing. Not guesses. Dated calls, with the years and the gaps. Here they are.
The Oracle
“Well, if it isn’t the Oracle herself.”
Fred Hart · Partner & Creative Director, Interact
Called early, proven right
Paleo
Called the Paleo diet as a coming trend four years before it broke into the mainstream, then built the certification body that now defines the category.
See itTiny houses
Called the tiny-house movement before it had a name in the culture, years ahead of the wave of shows, builders, and zoning fights that followed.
Microbiome medicine
Called microbiome medicine as a coming field when there was no curriculum, no journal, and no name for the work I was already doing.
Read the workFirst recorded FMT for celiac disease
Became the first person on record to receive a fecal microbiota transplant for celiac disease, four years before an "accidental" case was reported as curative.
Read the workKeto
Called the ketogenic diet as a mainstream trend at the front of the curve, while it was still a clinical footnote to most people.
Fiber on the front of the can
Told Fred Hart that Pepsi would one day put fiber and prebiotics on the front of its cans and advertise it proudly. He thought I was crazy. It shipped in 2026.
The nickel problem
Called nickel as the heavy metal regulators would be forced to confront in food, and said agencies would move on it. The EU began regulating nickel in foods in 2025.
Read the workOn the board, still playing out
Phage therapy for antimicrobial resistance
Called bacteriophage therapy as the real answer to antimicrobial resistance, and bought phagecocktails.com to back the conviction with more than words.
Read the workPrebiotic gummies for kids
Bought gutsies.com, now a five-figure domain, cheaply in 2015 with the idea of building prebiotic gummies for children long before "gut health for kids" became a shelf.
The Swovee Rovalizer
Dreamt up a mobile 3D-printing machine that uses AI to scan terrain and terraform, and bought the AI, robotics, and mobile-printing domains to match, years before the AI and robotics boom.
Heavy metals as the consumer-health issue of the decade
The call I am making now: heavy metals in the food supply become the defining consumer-health story, and certification infrastructure has to exist before the wave crests.
Read the workCalled the last decade.
Calling the next one.
If you would rather hear what is coming from someone with a record of calling it early than from a trend report, that is exactly what the advisory work is for.
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